To bring the tagline “Free the Fun” to life we created a fake organization called NOLAF that was dedicated to extinguishing fun of all types – especially the fun associated with Tostitos.
Thirty syndicated videos drove bloggers and Tostitos fans to the NOLAF website. Check out the full website at NOLAF.ORG or kick back and watch a few of my favorite videos.
We reminded moms they’re not just moms - they’re playmakers, contenders and ballers - in this series of TV spots and vertical videos for Under Armour and Kohl’s. And if you’re viewing this on your phone, skip past the first three videos to view the vertical spots - after all, they’re designed for your phone.
Cracking open an ice cold can of Corona Refresca helps you bring the tropics. Which is pretty awesome if you live in Des Moines or Akron. Who doesn’t want to find themselves immersed in a world of Mexican tropicalia without the hassle of exchange rates, third-world plumbing and a burning, itching sensation?
What can be said about this viral phenomenon that you don't already know?
200 million Monk-e-Mails have been sent to date. AdAge called it, "history's third-greatest human achievement, after only democracy and Velcro."
Check it out for yourself: Monk-e-mail
Babies"R"Us needed a way to announce Heidi Klum’s exclusive new line of "Truly Scrumptious" apparel and accessories for toddlers. I needed to come up with something both sweet and chalky for my portfolio. Here's the result.
How do you relaunch a 125 year old brand that's seen as stodgy and quiet? You get loud and slather a city in simple messages. Then, when they least expect it, you encourage people to step into an interactive, motion-capture experience they share with the world. Btw, the line Life. To The Fullest. was first uttered by the remarkable Peter Toutant.
The "So Good For So Little" campaign used print and radio to introduce a new line of fruit pies and remind people that Banquet is part of the fabric of regular folks' lives.
We tackled pieholes and prayer. Think about it.
Somehow we convinced NBA fan favorite Brian Scalabrine aka, "The White Mamba", to help launch a coconut water based sports drink called Greater > Than. Everyone (including Brian) rejoiced when we received an NBA cease and desist letter.
We came up with a way for Supercuts to act like rockstars in exchange for providing indie bands with some national exposure. My favorite part of the campaign are these fun, boxy online ads.
The Gatorade Tiger launch was the most successful launch in Gatorade history because we fooled people into thinking Tiger Woods was going to the moon to play golf.
TV, print, viral video and a Tiger Moonshot Online Game resulted in millions of free media impressions, five million game plays in forty-five days and a ton of free PR.
We asked TEDMED if we could transform their experience from a series of presentations to a conversation with a little help from technology of the future. When they said no, we said think again. They relented. Here's the result.
Whether you call it high lonesome, real country or bluegrass one thing is certain. This music is imbued with an honesty and authenticity tough to find just any old place. Rather than hide the old-timey and simple aspects of bluegrass, we embraced them and created these fun festival posters. Oh, by the way, the "we" in this case is Dave Straus and me.
August 22, 2015. A date that will live in ignominy. Threadless asked me to be a guest blogger.
After shotgunning a box of Cap'n Crunch and chasing it with two full liters of Mountain Dew I said "What took you so long?"
Behold the results.
Have you ever wondered if a man can run faster than a Vespa scooter? What about two Vespas? I wondered and came in second. But I think most people will agree I came in first where it counts. The heart.
Here's what I'm doing on Instagram. Most of these images will soothe the savage beast within you. Some won't.